Overview
While AI tools like ChatGPT have revolutionized text generation, our ambition went further—to design AI that orchestrates decisions and drives workflows. As part of GEP’s transformation into an AI-first SaaS company, I led the design of an AI-powered search and intake orchestration tool. This product empowers enterprise users to streamline complex processes by turning natural language queries into actionable workflows—enhancing productivity, reducing bottlenecks, and enabling faster decision-making.
Impact
Task completion time reduced by 40% for users thus boosting process efficiency & compliance.
User adoption increased 2x.
Role
Lead UX Designer
Design Team
Product Designer and UX Researcher
Product Team
Sr. Director of Product, Sr. Product Manager
Engineering Team
VP of AI, Data Scientist, Engineering Lead, +6 SDE's
Users struggled with fragmented, inconsistent cross app search experiences
Finding the right information required manual effort & multiple tools
AI-powered search had potential, but trust & accuracy were key concerns
Understanding users
pain points
We created a persona segment and conducted stakeholder workshop to iterate on user pain points.
Casual User
Want quick, relevant answers with minimal effort
Procurement Teams
Must evaluate options & simplify purchasing decisions
Problem Statement
How can we give control to users filtering, refinement and customization with AI suggestions to improve balance speed, accuracy and transparency?
Stakeholder Collaboration
By collaborating with AI Engineers, PMs, Data Scientists, and SMEs, I analyzed the product structure and identified key UX improvement areas: chat sessions, intent assessment, and response orchestration.
Defining the touch-points and design system
Streamlined the entire process for each component used in the landing page, sourcing page and defined each touch point.
Buttons
Crafting New AI first product landing page
Cross app search experience, with internal and external source citations.
Proactive heavy lifting with AI
Reimagining the workspace
Multitask with split screen and document view
Designing the "Front Door" bot response was crucial for accurately capturing user intent and key business nuances like function, delegation, and budget.
Task Completion time reduced by 40% for users boosting process efficiency & compliance
User adoption increased by 2x.